Are you looking for new and creative ways to generate leads for your business? Sometimes you need to get creative to jumpstart your lead generation process. Adding just a bit of creativity can expand your audience and attract plenty of attention to what your company has to offer.
Let’s Get Creative
Here are three creative ways you can generate new leads:
- Host a special event. This can be as simple as an after work wine and cheese party. It can be as complicated as a full-blown formal black-tie event, complete with orchestral trio and a sit-down dinner. You invite your existing customers and ask them to bring a friend who might be interested in what your company has to offer. It is a nice way to reward your existing customers while introducing yourself to some new prospects.
- Develop strategic alliances. What products or services mesh well with your business? These are companies who are not in competition with you, and complement your offerings. Think about creating alliances where you cross-promote each other’s business. For example, bankers might refer business clients to the accounting firm down the street. An accountant might refer clients to a personal financial adviser. A real estate agent might refer a general contractor or home builder.
- Join (or create) a networking group. Local networking groups are great places to get your company known. You can meet people face-to-face and let them learn a bit about what your company does. You may not get direct business from those you meet in the networking group. However, if you educate the people you meet about what you do, they will start referring people to you. You should reciprocate and do the same for them.
Each of these will help you generate high-quality leads. It all begins with knowing what you do well and finding a creative way to showcase it to prospective clients and those who may refer you.
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