Posted by: Doug Barra
It is hard to believe that 2015 is already here. It is the perfect time to reflect on how well your business has done in 2014 and to start putting new business development strategies in place for next year. Setting your 2015 resolutions should be a top priority as the New Year opens.
Here are five business resolutions we think should be on your 2015 list:
- Make your growth strategy conscious. Many entrepreneurs have ideas on how they want to grow their businesses. Now is the time to take those dreams and make them a part of your company’s planning. Do you want to add a new product line? Do you want to expand into a new geographic market? Integrate those dreams into your business planning for 2015.
- Edit your company. Expanding your company means adding new product lines, employees, and vendors. What about the ones you already have? Look at where your company is right now and where you want to go. Then, assess the product lines, employees, and vendors you have now. You may find that you need to drop or change a product line or vendor. You may have an employee who is no longer a good fit in a particular position.
- Update your website and technology. To remain at the top of your industry, you need to keep your company and employees up to date with technology. This doesn’t mean just throwing out what you have. It means making strategic updates where it makes sense.
- Expand your business network in a targeted manner. Entrepreneurs often make networking a priority. Take the next step to align your networking with your business goals. For example, if you want to expand business to a new city, start making network contacts in that city. Look for contacts among that city’s business leaders for new partnership/affiliate opportunities.
- Personalize your customer interactions when possible. Even with today’s growing online marketplace and fewer face-to-face transactions, people still want to do business with people. When possible, call your customers instead of sending them an email. Send handwritten cards of thank, or greetings, this is almost a lost art, so it wil stand out. Send emails that address them personally, instead of “Dear Customer”. Keeping the human element in your company will set you apart from your competition.
- Adopting these business development strategies as part of your 2015 list of business resolutions will help your company reach new heights in the New Year.
Now, what resolutions do you plan on achieving in 2015?