Building a business. Is it easy or does it take massive amounts of struggle and strive to make it happen? Find out the answer after this. Hi, Doug Barra with ActionCOACH Business Coaching here to talk to you today about growing your business and building your business, and I want to really have you understand that there’s some fallacies out there in the world about what it takes to build and grow a business.
Now, there are people out there that think it’s super easy and you’ll find plenty of videos about how easy it is to build your business. All you have to do is “XYZ”, and you’re going to build your business. Most of the people that are doing that, either haven’t built a business, or they’ve forgotten a lot of the things that they did to get to the point where they did that.
What they’re going to tell you to do right now, okay. Building a business isn’t easy and growing a business isn’t easy. However, it shouldn’t be super amounts of struggle and strife. This is not what should be there. The question I gave from the beginning, is it easy or is it massive amounts of struggle and strife?. It’s actually somewhere in the middle and it changes over time. Building a business takes a lot of work in the beginning as you’re building it up, as you’re growing it to begin with, depending on where you’re talking about, it can take a lot of work and you want to make sure that work is balanced and put into the right places.
You want to take yourself through what we call the six steps, starting with mastery and building the foundation of your business. Then moving up to niche where you start to build the marketing of your business. Then finally into systems where you start to systematize the business, all of these steps help to make it easier and more reliable that you’re going to build your business.
Once you get the business to a certain point, then the business can pretty much run without you, and the growth and the building of the business is actually easy. So the ultimate answer is yes, it’s easy, but you have to do some work to get there, and that is the place where people tend to get into the struggle and the strife, because they don’t understand the work that needs to get done in the beginning, or they grow too fast using certain methods that aren’t sustainable. What then ends up happening is that they crash and burn as they try to grow because they didn’t have the stability hold it up.
There’s a link below. If you’d like to find out more about this and how we might be able to help you take your business to the next level. Please go ahead and click that link so that you can find out more about how to grow your business, and what’s involved on how to have someone guide you and help you along the way.
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Again, I’m Doug Barra with ActionCOACH Business Coaching. I look forward to seeing you in the next video.