How to Attract Top Talent to Your Company

I think you’ll agree that most business owners say they’re struggling to attract top talent to their company. Many of them tell me they’re struggling to attract ANY talent to their company. However, what if I share with you in this video what top-talented people are looking for in an employer? I’m going to share with you the four things that top-talented people are looking for when they go to join the company.

Hi, this is Jody Ann Johnson with ActionCOACH – Team Sage, where we work with small business owners and their teams to help them grow their businesses, keep more of the money they make, be more profitable and free up their time. If you’re new here and you’re looking for best practices and how to grow your business, please subscribe to my channel and be sure you click the bell so you don’t miss anything.

To begin with, it’s important to know that there are more jobs available than there are people to fill them. That’s not even taking talent into consideration. That is strictly looking at the numbers. Even though AI has come in as well as other different kinds of technology, it’s still projected that we will have a massive shortage in the number of people who are available for any kinds of jobs that are out there right now. So what is top talent looking for? Number one: Top-talented people are looking to belong to an organization that’s great. They want to be a part of a winning team and they want to be a part of a company that’s wildly successful.

Nobody ever said, “Hey, when I grow up I’d like to work for a mediocre company.” People really want to be involved in something great. So that’s number one. The second thing that people want to know is that they’re actually contributing to the success of that company. That their opinions matter and that what they do actually makes a difference for the company and for the company’s customers. Number three: They want to be fairly compensated and know that there are opportunities for them to grow and develop along a career pathway where they have the opportunity to do what they do best. Number four: They want to work for a company that’s congruent with its core values and its brand promise. They want to belong to a company that they’re proud of – that they can talk with their friends, their neighbors and their colleagues about with pride. Lastly – and this is a bonus – they want you to be in communication with them. They want to be informed about what’s going on in the company both good and bad. People have a great capacity for navigating when things aren’t going well. It’s just when we’re not in communication with them that they make up stuff and things get off track. So they really want to know what’s happening. As a business owner, if you’re actively managing these things and people are aware that you’re doing that, you will go a long long way toward attracting top talent to your company and you may do that through the people who are actually working for you right now.

My question for you is what is one thing that you can do out of what we’ve been discussing that can improve your ability to attract top talent? Pick just one thing and then implement that this quarter. If you have questions, comments on this topic or suggestions for how I can improve these videos please leave them here. Thank you very much for watching this video. And before you go, please subscribe to this channel and click the bells so you don’t miss a thing.

About the author,

With 14 years of experience in working with small and medium sized businesses to help them grow, Doug is committed to seeing business owners thrive. Business coaching is what drives Doug.

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