Brand fascination may sound a bit mysterious but it’s actually something we are all familiar with in our personal relationships. Do you ever feel like you gravitate towards someone because of their personality or the way they communicate? The same can be said for business relationships. The way you communicate your brand affects whether or not people are drawn into a relationship with your brand. Therefore, positioning your brand to fascinate your audience and draw them in is one key to attracting clients and operating a successful business.

So what are some key components of brand fascination?

A solid understanding of your company’s identity

Take time to assess what beliefs and values your company is built on and how you are pursuing your mission. Instead of the tendency to conform to the values of your competitors, own your uniqueness. Your company is like no other so quit apologizing for it. Instead, fascinate your audience and create a sense of intrigue by operating out of your unique perspective.

A solid understanding of who your customers are

By crafting your ideal customer persona, you can keep your marketing efforts in line with your customers’ interests and needs. Consequently, customers will gravitate towards you and come to view you as an expert in your field. This is brand fascination at its finest and a sure way to grow a successful business.

A well-crafted story

Everyone loves a good story. What’s yours? Continue to tell your story. It is a huge part of your branding. Over time, your story, your logo and your mission will become more integrated and increase your brand fascination. Also, carefully consider which platforms you’re using to tell your story. The platforms you choose impact the way you share it.


Be who you say you are and boldly live out your story. This builds credibility and helps you grow a loyal customer base. When your brand is perceived as reliable, trustworthy and authentic, more and more people will gravitate towards you and choose to do business with you – and your company will experience the momentum of brand fascination.

At ActionCOACH Team Sage, we fascinate with trust. Trust underpins everything we do. It informs our business development, all aspects of operation and all of our business processes and functions. It’s not about how we see ourselves but about how others see us and how they see our clients. It gives us the verbiage to connect with our ideal clients and it helps our clients do the same. With this sense of clarity, we can help our clients market their businesses and speak to the people they are meant to serve. With this solid foundation in place, innovation can flourish and success is inevitable. If you want help digging into your brand and how you can fascinate to attract your ideal clients, we would love to help. Visit our website to sign up for a complimentary strategic coaching session.

About the author,

With 14 years of experience in working with small and medium sized businesses to help them grow, Doug is committed to seeing business owners thrive. Business coaching is what drives Doug.

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