Are you looking for more work for your business? When you were looking for more work for your business, there’s two places you can go. You can look to get more business from existing customers or bring in new ones. In either case, we need to make sure that our marketing is effective.
Now whether you’re marketing online or off, the most important aspect of your marketing is who you’re targeting.
We have to start with the who, because the #“Who” defines who we are looking for:
- Where we’re going to find them,
- What they’re interested in buying
- Why they would want to buy it from us.
These are critical Pieces of understanding your marketing so that you can make your marketing more effective. A lot of times I’ll get the question. “Why do I want to focus on my target? I know who I want. I want everybody.” Well, no, maybe you don’t.
You want to make sure that you make that target as narrow as possible. That doesn’t mean you have to be limited to one target, but every target that you’re going after, you have to narrow down as much as you possibly can because only by narrowing it down, can you understand:
- Who they are
- What they want
- Why they’re going to buy it
- What’s going to make them buy it
- Where you can find them
All of those aspects of making sure that your marketing is effective. When you know who they are, you can look at:
- Where do they congregate
- Where do they shop?
- Where do they relax and start to think about
- How can I access them in those places?
When you know who you want to go after, you can start thinking about:
- What is it that’s important to them so that I can sell them.
- What’s going to make the difference for them to want to purchase from me.
All of these aspects have to be understood in the base core of your business. Now, when you’re growing your business, there are Six Steps that you need to take your business through.
The first step is #Foundation and understanding these target markets is really part of the foundation. The foundation helps to create a stable base to build on. Once we have a stable base to build on, then we can go even deeper into our marketing. This is our #niche, and we can go even deeper into our marketing and really start to focus more on the marketing.
Think about new ways of marketing, new target markets that we can go after. Once we do that, that starts to bring in cash. Then we can move up to the next step, which is #Systems. Systems is about putting in the efficiency in the business that brings out time.
Once we have that time, then we can move into the #Team level. The team level is where we take the team that we have and we really turn them into a team that can run the business as well. If not better than you can. Then we have the structure to be able to grow the business, to be able to take that business to the next level. We can put in team leaders, we can put in a general manager and then we don’t have to be in the business 24/7.
We can take a step back and start to turn up the volume, look for the cracks and continue to grow that business, which automatically takes us from that fifth step, which is the #Synergy step into the #Results step, where we get the time, money and freedom out of the business that we went into business for in the first place.
Now, if you would like to get started on the journey of taking your business up that ladder and really get to take your business to the next level, below this video there’s a link to a download of our
“Insider’s Guide to Success in Business”. This will get you started on that path.
Please leave me a comment. I love to read the comments. I want to know what your thoughts are and if you got value from this video, please click the like button to let others know that you got value from this video. Also Subscribe to the channel and click that little bell to get notified so that you get notifications whenever we post a new video so that you don’t miss a thing.
So in closing, I thank you for listening. I look forward to seeing you on the next video. I’m Doug Barra.