Hello everybody.  

This is Jody Johnson with the 68th or 69th, I can’t even remember the episode of “Coffee with Jody” where I’m talking this month about profiles and the difference it makes knowing your profile and the profile of the team members in your business.  

There’s one trait that all successful people have in common. And that is self-awareness those of us who know what motivates us are more likely to pursue opportunities for the right reasons to get the right outcomes and results that they’re after. Our motivators actually influence our behavior and the actions we take. 

So, we’re going to be going into the Workplace Motivator Profile. It is vital for superior performance to know what motivates you, because that fuels your passion, reduces fatigue and actually engages you. You get the best possible outcomes because you’re motivated. 

I’m going to be referencing a lot of different notes during this conversation, so you may see me look down, but that’s only because I want to make sure I give you everything it is that I’m committed to giving you in this video.  

Knowing what motivates and drives you, gives you a clear path forward in order for you to maximize your performance. There are seven motivators in the Workplace Motivator Profile. Now, most people talk about maybe money or recognition, but there’s actually seven motivators.  

I’m going to share them with you with including a brief description: 

The first one is AestheticsAesthetics is the drive for balance, harmony, and form.  

The next one is Economic, which is the drive for a return on investment.  

Next Individualistic. This is the drive to standout, to be unique, to be different.  

Then we have Power. This is the drive to have control or influence and autonomy. 

Then Altruistic. Altruistic is the drive to help others, sometimes at the expense of ourselves. 

Regulatory is the drive to establish order and control, doing things the way they’re supposed to be done!  

And lastly, Theoretical, which is the drive for knowledge, learning and understanding 

In this profile, you’re going to be getting a graph that shows the percentage of these different motivators on your personal drive, on your motivators. Your results give you the percentage of these different areas of motivation that are influencing you the most, along with the range of the people that have taken this, and it gives you the mean average. Then it gives you the ranking of how this influence you from one to seven. Your ranking reveals how influential each of these is in your performance and what drives your behavior.  

While it’s very important to know what is motivating you, it’s also extremely important to know what’s motivates others. When you’re looking at another person, it can be very difficult to see what’s motivating them. You have to observe their behavior. You have to hear what it is that they’re speaking about and what they value.  

When I first did this profile, I got Altruistic as my number one, Economic as my number two, and then it kind of falls from there. And my business partner, Doug has just the reverse in his top two. He has Economic and then he has Altruistic and while their aligned it explained some of the differences in how we approach the business, I was always about let’s help people and he was more about “Hey, we’ve got to make money too.” 

The good news for both of us is that helping others and the drive for Economic return on our investment, while it’s important to us, it’s also obviously extremely important to our clients. So, the two things that motivate us and drive us and that we’re passionate about are absolutely aligned with the business that we’re in.  

You’ll look for yourself when you get yours ask “Hey, you know, how can I use these motivators? These drives, these passions to help me be more effective and increase my performance.” While knowing yours is important, you’ll also want to know the motivators and values, the passions and drives of the people on your team.  

There are a couple of ways that you can do that because it’s awfully difficult to be able to just figure it out.  Here are some guiding questions that you can either ask yourself or ask that person that can reveal what motivates them. I’m going to go through a few of them with you.  

Ask Aesthetics, what’s beautiful to you? How important is it that you can express yourself creatively? Is form and aesthetics more important or its functionality more important? How important is work-life balance to you? And do you find that more of you is head in the clouds or practical? 

Economics, is it important to win? What is a reasonable return on investment? Do you generally think that people have an agenda or want, or need something from you? Would you consider starting your own business or becoming an entrepreneur? When you’re faced with a situation, do you look and reflect on how it’s going to affect you or how it will affect others?  

Individualistic, how important is it for you to be independent and autonomous? If you could do anything you wanted today, what would it be? Do you think people generally see the world the same way that you do? How do you feel about teamwork and collaboration and what does freedom mean to you? What is the role that you typically like to play on a team? How important is it for you to be in charge? How would you motivate others to take action? What kinds of things do you like to have control over? If you take initiative, do you prefer direction before action? 

Altruistic, do you have a hard time saying no or being overwhelmed or spread out too thin? I know a lot of business owners are. What is considered a reasonable amount of assistance from you to help others? Would you be more likely to give to anyone who needs it or only to those who deserve it? do you tend to sacrifice your needs for the needs of others? And do you feel like you need to do things for others in order to be valued or loved?  

Regulatory, is there a right and wrong way? How important is it to be right? Are roles or regulations important to you? What about structure and process. When you go to solve a problem, do you prefer tried and true approaches or are you more flexible and open to options?  

Theoretical, how important is it to understand all of the perspectives and get the details of a project or problem? Do you consider yourself to be an expert in a field? Would you rather spend some time studying and reading or just learn as you go? What do you love about learning? Do you love learning new things? 

When you get your results, they’re going to give you your universal assets, what are your driving intuitions are. What the critical advantage you have with that motivator is and what are the growth opportunities are for you and the best learning paths.   

Quickly, I’m going to talk about each one so that you can have a better sense of what they are.  

Aesthetic motivators have a strong desire and need to achieve equilibrium between the world, around us and within themselves while creating sustainable work-life balance between the two. They’re creative, imaginative, artsy, mystical and expressive. This style may redefine or resist real-world approaches to current challenges. 

The Economic motivator is looking for security for self-interest, economic gains and achieving real-world returns on personal ventures, personal resources, and focused energy. The preferred approach to this motivator is both personal and professional with a focus on ultimate outcomes. 

The Individualistic motivator needs to be seen as autonomous unique, independent, and to stand apart from the crowd.  This is the drive to be socially independent and have opportunity for freedom of personal expression apart from being told what to do.  

The Altruistic motivator is an expression of the need or energy to benefit others. Sometimes at the expense of themselves. 

The Regulatory motivator is a need to establish order routine and a structure. They promote a black and white kind of mindset with traditional approach to problems and challenges through standards, rules, and protocols. 

The Theoretical motivator is the desire to uncover, discover and recover the “truth.” This need to gain knowledge for knowledge sake is the result of an itchy brain. Rational thinking, reasoning and problem solving are important to this dimension. This is all about the need to know why.  

The Workplace Motivators identifies what drives us, what motivates our actions and our performance, both of which are important, different, yet important.  

If you’d like to find out more about the profiles, I’ve been sharing with you, click on the link below to download a white paper that will give you an outline of the difference that these profiles make for you personally, and for your team as well as your effectiveness across the board to not only increase your performance, but theirs as well. 

Now, if you got value from this, I request for you to please like it, share it, and subscribe to my YouTube channel. We’re playing the game of increasing our YouTube followers and I’d really appreciate it if you would do that for me. Bye for now. 

About the author,

With 14 years of experience in working with small and medium sized businesses to help them grow, Doug is committed to seeing business owners thrive. Business coaching is what drives Doug.

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