One of the first things that I must share with you here is that you have to have completed defining your target market and built your avatar before you start looking at how to market your small business online. I’ve covered this pretty clearly in other videos, so I’m only going to give you a quick overview here.
You have to start by defining who you are going to market to. This needs to be as clear as possible and as narrow as possible. You can always have multiple markets and the more narrow the market, the better the marketing.
Next, you need to determine where you will find them in the highest concentrations, then what they want to buy and why they would want to buy it from you. From here, we can move into the how of marketing.
Here are some of the ways that you can market your business online. Of course you need to have a webpage. Just remember that your webpage is normally not going to be your online sales person. It’s more like your online business card and resume. Your prospects want to be able to research your business. This is the purpose of your webpage.
Another place to market online is by creating a Facebook business page. This is a place to interact with your target market, by giving away information and being available. It requires that you post regularly, at least once a day is recommended and interact with the people who comment. The better your content, the better the interactions, once you have built a following, there are many ways to work with a Facebook audience, and I’m not going to go into that here.
Blogging is another way of creating content to build a following and interact with your prospects online. You can create a blog on your website, on WordPress or Medium or any other platform like that. If you prefer to talk rather than write, you can do a podcast or a video blog. Of course you could also do your blog as a video blog, extract the audio for a podcast and transcribe it for a written blog.
You might also want to use any other social media platforms like LinkedIn, Twitter, Instagram, TikTok, or any other that works for your business. Now, to entice your online audience, to become customers. We have to create offers that will have them stop just consuming your content and have them come to your business to buy.
This is often the piece that most people struggle with, but it doesn’t have to be hard. People are often enticed by something free or very low cost. Just create enough value to have them want to give you their contact information in exchange for it. And then you can start conversations to sell what you’re offering. There is another piece to this puzzle. You have to make sure that your offering will be sustainable and profitable.
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