Small business marketing is a complex process. There are many elements to consider if you want your small business to grow and thrive in this competitive world. We’re going to focus on five key strategies for increasing your conversion rates, making more money, and growing your customer base.
Hi, I’m Doug Barra. And today I’m going to talk to you about your small business marketing. First, you need to consider your target audience, who are they and where do they hang out online? Do they prefer Facebook or Twitter? Maybe Instagram is more their thing. You have to know what channels best suit the people that are in your market and who will be most likely to buy from you because of this marketing strategy.
Secondly, focus on one channel at a time, you can’t be everywhere at once, and spreading yourself too thin will lead you to be less effective in the channels that matter most. Channels will only be effective if you are consistent on them. And you’re unlikely to be able to be consistent on many channels at the same time, at least in the beginning. Third, start to develop an email list from your followers on your social media channels.
Use free offers to get people to give you their email addresses, then develop an email marketing plan for your mailing list. This is important to build trust over time. And because your list on social media belongs to that channel, not you, and your email list is yours.
Fourth, think about what type of content you want to produce and develop a plan for the channels that will work best. Blog posts are great for your website visitors, but not on social media. Videos can be powerful in getting attention and developing trust with your new followers. While images may be more successful as updates on those networks. You have to know what works best for your target market.
Fifth, plan out your blog posts in advance and post them regularly. It’s best to have a posting schedule, so people know when they can expect new content from you. To determine what content to post or blog about, you must know what’s important to your target market. This is critical.
Your customers want value and they need a reason to keep coming back, provide them with the content that will give it to them. Whether that means tips for doing something better or new information about what you’re doing to make their lives easier.
It doesn’t work to randomize your content. It has to make sense to your market and it has to provide them with value. This is why it’s important to research your target market carefully and define your avatar. This lets you know what they want. And you can speak to that one person in your content.
Content that speaks to a single person directly is much more effective than generic content that doesn’t speak to anyone in particular.
So to summarize, you need to know who your avatar is and what they want. You have to know where you can find them. You have to create some free offers that appeal to your avatar so that you can collect their email addresses. And you need to plan out your content on social media, your blog, and your emails to provide the value that your avatar is looking for.
In this way, you can make your marketing as effective as possible. There is another piece to this puzzle. You have to ensure that your business can support any increases in orders from your marketing. This requires that you have a solid foundation in place for your business.
This is why I created The Insider’s Guide to Success in Business. I’ve included a link in the description of this video or in a comment, depending on where you’re watching this to download your FREE GUIDE. Click that link now to start building your business today.
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Feel free to share this with others. Again, I’m Doug Barra and now it’s your turn. Follow the link. Make a difference in your business and I’ll see you in our next video.