Why most businesses do their marketing plan backwards and how it can hurt the business

Transcript:

Are you a local small business owner struggling to create an effective marketing plan? In this video, I’ll explain why most companies do their marketing plans backward and how it can hurt your business. Then, learn the essential steps for creating a successful local small business marketing plan to help your business succeed! We’ll uncover it together right after this. Local small businesses are the backbone of our economy, but many don’t have a well-thought-out marketing plan.

Without a good marketing plan, local businesses can waste time and money on ineffective campaigns that fail to reach their target audience. This can be costly and damaging for any business. Therefore, having an effective marketing plan is an essential for any local small business.

In this video, we’ll discuss why most companies do their marketing plans backward, how it can hurt the business and what you need to do to create an effective strategy that will help your business succeed. When your local small business doesn’t have a good marketing plan, you could waste time and money on campaigns that don’t reach the people you want to do business with or want your product or service. This is bad for business. Therefore, your local small business needs to have a marketing plan that works so you can use your resources in the best possible way and get more customers.

When creating a marketing plan for your local small business, it’s essential to avoid common pitfalls such as starting with the medium for marketing, not setting realistic goals, and not putting enough thought into targeting the right audience. When you start with the medium or how you will market, it can mean you that you don’t have an effective strategy when creating content or campaigns. This can mean you waste time and resources on campaigns that don’t effectively target your desired customers.

Setting realistic goals when creating a marketing plan for your local small business is also essential. However, measuring success or failure when executing the plan can be difficult when you have unrealistic expectations. Finally, targeting the right audience is essential to any successful local small business marketing plan. Knowing who your ideal customer is and ensuring you reach them with effective messaging is vital to a successful campaign.

So it’s essential to start here. Unfortunately, as local small business owners, we are often inundated with offers that focus on certain kinds of marketing or mediums.

Here are the essential steps for creating a successful local small business marketing plan:

First, get to know your target audience – Understand who you are trying to reach and their needs, wants, and preferences.

Second, find out where your target audience is in the highest concentrations. Next, define what you will offer them that they want to buy. This is critical! It doesn’t necessarily mean to offer something different than what you sell, but you have to create it as what they want to buy. Also, we must understand why they want to buy it from you.

What sets you apart from your competition? Now, determine the best media channels – research which platforms will work best for effectively reaching your potential customers. You’ll want to ensure the messages you create are interesting, engaging, and informative while staying true to your brand’s core values and mission statement. Finally, track progress on each campaign as it progresses so adjustments can be made if needed or further insights gleaned from successful campaigns.

Creating an effective local small business marketing plan is essential for success. It’s important to start by getting to know your target audience, understanding their needs and preferences, and finding out where they are in the highest concentrations. It’s also essential to define what you will offer them that they want to buy and why they should buy from you rather than from your competition.

Additionally, it’s crucial to determine which media channels will be most effective for reaching potential customers with interesting, engaging, and informative messages that stay true to your brand’s core values and mission statement.

Lastly, tracking progress on each campaign as it progresses is important so adjustments can be made if needed or further insights gleaned from successful campaigns. Companies should take the time necessary to thoroughly evaluate all aspects of their local small business marketing plan before launching a campaign to ensure success and prevent costly mistakes.

We hope that you have found this video helpful in understanding why starting with your marketing plan backward can be detrimental to any small business. We encourage you to leave a comment about your experiences when it comes to creating effective local small business marketing plans. Whether you’ve had success or encountered costly mistakes, let us know! Your stories and insights can help inform others looking for advice on promoting their local small business best.

When leaving comments, please do so with as much detail as possible. For example, explain the steps you took leading up to your successful campaigns or your costly mistakes so that others can benefit from the knowledge. Furthermore, try to include specific facts and examples from your own experiences to give more context and higher semantic richness to those reading the comments. For more information we have,the better we can communicate what works and what doesn’t regarding local small business marketing plans.

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I’m Doug Barra, and I believe it takes great courage to own a small, local business, and for the last 16 years I’ve been making sure that business owners like yourself get the time,money, and freedom you deserve.

Be sure to click the link www.BusinessSuccess.group/scalinglive.  to learn more about having a business that works without you!

Thanks for watching.